Privacy Policy

1. Data Controller

The Luxury Rental Company Ltd (registered in England and Wales) is the data controller for any personal information collected through this website or during the hire process. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following personal data:

• Full name, email address, phone number, and postal address
• Driving licence details and identification documents
• Payment card details (processed securely, never stored by us)
• Hire request details including dates, vehicle preferences, and delivery locations
• Website usage data via cookies and analytics tools

3. How We Use Your Data

We use your personal data to process hire requests and bookings, verify your identity and driving eligibility, communicate with you about your booking, send marketing communications (only with your consent), improve our website and services, and comply with legal and regulatory requirements.

4. Data Sharing

We do not sell your personal data to third parties. We may share your data with our insurance providers (to arrange cover for your hire), payment processors (to process transactions securely), and law enforcement (if required by law or to prevent fraud).

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically for a period of 6 years after the completion of a hire to comply with legal and regulatory requirements. Website analytics data is retained for 26 months.

6. Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data (where applicable), object to processing of your data, request restriction of processing, and data portability. To exercise any of these rights, please contact us at info@theluxuryrentalcompany.co.uk.

7. Cookies

This website uses essential cookies required for the site to function, and analytics cookies (Vercel Analytics) to understand how visitors use our site. You can manage your cookie preferences through your browser settings.

8. Contact

If you have any questions about this privacy policy or how we handle your data, please contact us at info@theluxuryrentalcompany.co.uk or write to us at The Luxury Rental Company Ltd, 850 Ibis Court, Centre Park, Warrington, WA1 1RL.